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CH- 2 Dynamics of Competitive Strategy

CH- 2 Dynamics of Competitive Strategy 

Meaning of SWOT

SWOT refers to Strength, Weakness, Opportunities, and Threats.Strength and weakness are internal and opportunities and threats are external.Strategy is formulated based on SWOT ana...

Examples of strength, weakness, opportunities and threats

A. Potential Resource Strengths and Competitive Capabilities STRENGTH Skills and experience in key areas Skills in improving product processes Superior skills in suppl...

Purpose of SWOT Analysis

The major purpose of SWOT analysis is to enable the management to create a firm- specific business model that will best align, fit, or match an organizational resources and capabil...

Significance of SWOT Analysis or Importance of SWOT Analysis

The significance of SWOT analysis lies in the following points: It provides a logical framework of analysis: SWOT analysis provides us with a logical framework for systematic...

Tows Matrix

                The TOWS Matrix Heinz Weihrich   TOWS analysis is an action tool whereas SWOT analysis is a planning tool. TOWS Matrix...

Meaning of Portfolio

 A business portfolio is a collection of businesses and products that make-up the company. The best business portfolio is the one that best fits the company’s strengths and w...

Type of concept of portfolio and Meaning of Strategic Business Unit

There are three important concepts, the knowledge of which is a prerequisite to understand different models of portfolio analysis: Strategic Business Unit Experience Curve ...

Techniques or Methods of Portfolio Analysis

Boston Consulting Group (BCG) Growth-Share Matrix Ansoff’s Product Market Growth Matrix ADL Matrix General Electric Matrix [“Stop-Light” Strategy Model]   ...

Different strategies pursued under BCG

The four strategies that can be pursued in BCG Matrix are: Build Hold Harvest Divest Build: Here, the objective is to increase market share, even by forgoing sh...

Ansoff’s Product Market Growth Matrix

Ansoff’s Product Market Growth Matrix We plot product on X axis and market on Y axis .Product has two column existing product and new product and market has two row existi...

ADL Matrix

ADL Matrix-Two dimensional matrix X axis –Stage of industry maturity Y axis –Competitive position of business Stage of Industry Maturity ...

General Electric Matrix

General Electric Matrix [“Stop-Light” Strategy Model] The GE Portfolio Matrix This model has been used by General Electric Company (developed by GE with the assistance of...