Approaches for Implementing R&D Strategy

There are three major approaches for implementing R&D strategy

1.            First firm to market new technological products

2.            Innovative imitator of successful products

3.            low-cost producer with mass production

1. The first strategy is to be the first firm to market new technological products.–This is a glamorous and exciting strategy but also a dangerous one.

Case studies 3M and GE .

Firms such as 3M and General Electric