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Ch-5 Business Level Strategies

Ch-5 Business Level Strategies

Meaning of business level strategy

Business level strategies are the courses of action adopted by an organization for each of its businesses separately. Business level strategy identifies customer groups and provide...

Porter’s Five Forces Model – Competitive Analysis

  Model -Competitive Analysis Every business operates in the competitive environment. Michael Porter believes that it is the industry where competitive advantage is ultimate...

Porter Generic Strategy Model

Diagram of Michael Porter’s Generic Strategies   Broad Target Cost Leadership ...

Focus Strategies

Focus strategy is adopted when company wants to take gain of competitive advantages with both low cost per unit and differentiated unique product but company does not want to fo...