Following are different strategies alternative available by corporate level management. Many authors refer these alternative available strategies as directional strategy. Â ...
Generic Strategic Alternatives as Per Glueck and Jauch
 The basic features of these corporate strategies are as follows: Strategy Basic Feature Stability The fi...
Definition 1: Stability strategy is not a ‘do nothing’ strategy. It involves keeping track of new developments to ensure that the strategy continues to make sense. This strateg...
Meaning of Expansion Strategy or Growth Strategy
Expansion is a process of redefining the business by enlarging the scope of business and increasing investment in the business. Growth strategy is enhancement of current exist...
Types of intensification strategy Following are types of intensification strategy Market penetration Strategy Product development strategy Market development strategy ...
Meaning of diversification Related & Unrelated Diversification is defined as entry into new products or product lines, new services or new markets, involving substantially diffe...
Meaning of retrenchment strategy
Retrenchment refers to elimination or dropping all or any of the following: Product Product line Market Service Retrenchment strategy is followed when an organizat...
Action Plan for Turnaround strategy
A workable action plan for turnaround would involve the following stages: Stage One – Assessment of current problems: Stage Two – Analyse the situation Stage Three –...
Divestment Strategy: Divestment strategy involves the sale or liquidation of a portion of business, or a major division, profit centre or SBU. Divestment is usually a part of rehab...
Selling assets for implementing a liquidation strategy may also be difficult as buyers are difficult to find. Moreover, the firm cannot expect adequate compensation as most assets,...
Meaning of Combination Strategy
The above strategies are not mutually exclusive. It is possible to adopt a mix of the above to suit particular situations. An enterprise may seek stability in some areas of activit...
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